12/11/2009 2:00:32 PM

HON Company Transforms Atlanta Showroom

The HON Company Transforms Atlanta Showroom
Into Welcoming, Energetic Space

Updated Location Showcases Company’s Portfolio of Innovative Products

Muscatine, IA – December, 2009 – The HON Company’s Atlanta showroom, located at 110 Peachtree Street, NE, Suite 600, invites visitors to experience the bright and energetic renovated space within.  Significant interiors and new product displays were recently made to transform the space into a more inviting showroom, accentuating the design and functionality of HON’s furniture.  The renovation was completed in collaboration with SmithGroup, a leading architecture and design firm.

Upon entering, visitors can experience the warmth of daylight pouring in, as the space was redesigned to take advantage of the location’s natural light exposure.  Gunmetal lateral ceiling beams serve as the visual and structural backbone of the interior architecture.  The showroom also features translucent display panels made of 3form materials, which allow color, form, texture and light to envelop the purposeful product vignettes and the open and collaborative café and material salon area.

In order to demonstrate the breadth of design options and the flexibility of workplace solutions within the HON portfolio, the space is organized into multiple customer work settings.  There are also a number of community and collaboration spaces, including a large training room, a private conference room, rich private offices and open workspaces that present the integration of HON solutions in real-world settings.

The showroom highlights HON’s latest workplace furniture, including the new Vicinity™ work storage line, which is shown as a reception station and storage area, demonstrating the versatility and endless possibilities of the line.  Another addition to the Atlanta showroom is Test Drive™, an online design and visualization tool that allows visitors to simply design a variety of configurations of Vicinity work storage to meet their specific needs.  Located in the materials salon, Test Drive allows users to easily create, view, save, print or email a variety of solutions. 

“With the renovation of our Atlanta showroom, we’re able to provide a welcoming, energetic, bright space that embodies the HON experience,” said Betsy Hoye, national resource center, advertising and public relations manager.  “The showroom’s redesign has seamlessly combined hospitality, collaboration, information and inspiration into a one-of-a-kind environment for engagement.”

“Amber, orange and warm wood tones became the accent color theme in the showroom, which was inspired by the always present daylight in the space,” said Rod Vickroy, principal of SmithGroup design firm.  “The white architecture, when contrasted with the dark beams, and warmed by the finish materials on the HON products, create an energizing experience that is representative of the new HON.”

HON’s Atlanta showroom features a ceiling mounted projector in the training area, working desktops/laptops with flat screens in most of the vignettes and data/electrical capabilities to the private conference room.

For more information about the newly redesigned Atlanta showroom, visit hon.com.

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About The HON Company
The HON Company is a leader in the design and manufacturing of workplace furniture including chairs, files, panel systems, and desks.  Headquartered in Muscatine, Iowa, The HON Company has numerous manufacturing facilities strategically located throughout the United States, and markets its products through a nationwide network of dealers and retailers. For more information please visit www.hon.com.

About SmithGroup
SmithGroup (www.smithgroup.com) ranks as the 6th largest architecture and engineering firm in the U.S. (Building Design & Construction, July 2007) and employs 800.  The firm is composed of client industry-focused practices serving the learning, healthcare, workplace and science & technology markets.  SmithGroup has offices in Ann Arbor, MI, Chicago, IL, Detroit, MI; Los Angeles, CA; Madison, WI; Minneapolis, MN; Phoenix, AZ; Raleigh-Durham, NC; San Francisco, CA; and Washington, D.C.   Established in 1853, SmithGroup is the longest continually operating architecture and engineering firm in the U.S.

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