With 4.2 million gross square feet spanning two city blocks, there’s a lot of ground to cover at the annual commercial design event fondly known as NeoCon. Once the largest building in the world, the Merchandise Mart in downtown Chicago has housed the event since its inception in 1969.
Attending this “launch pad of innovation” alongside 50,000 of your closest friends? You might want a few pointers if this is your first (or fifth!) time joining the party! Below, we’ve compiled tips and tricks from seasoned NeoCon veterans to make your trip smooth sailing: